Metiquity Ventures Leads Investment in Calgary-Based Hoodo to Modernize Dealership Delivery Operations

Calgary, AB –Metiquity Ventures Leads Investment in Calgary-Based Hoodo to Modernize Dealership Delivery Operations

Metiquity Ventures today announced it has led a pre-seed investment round in Calgary-based Hoodo, an emerging workflow automation platform that helps automotive dealerships modernize and streamline their vehicle delivery operations.

Hoodo is transforming one of the most overlooked and operationally challenging parts of the dealership experience: reconditioning and make ready—the behind-the-scenes process of preparing a sold vehicle for delivery. In fast-paced dealership environments, vehicles must move through multiple teams, each managing their part with emails, spreadsheets, or whiteboards.

Without a shared system, updates get lost, causing delays, miscommunication, and frustration for staff and customers alike. Hoodo replaces this chaos with structured workflows and real-time visibility, automating admin and centralizing communication in one place, creating better experiences for everyone involved.

“We’re excited to partner with Metiquity Ventures as we enter our next stage of growth,” said Mary Llaneta, CEO and co-founder of Hoodo. “At Hoodo, our mission is to make work easier for dealership teams and create a better car-buying experience for customers. Their investment and strategic guidance will fuel our vision and help us expand across Canada and the United States.”

Metiquity Ventures’ investment in Hoodo aligns with its strategy to back bold founders building vertical SaaS platforms that address fundamental operational challenges in large industries.

“Hoodo is tackling a pain point that almost every automotive dealership faces, but few have solved effectively,” added Bryan Slauko, Partner at Metiquity Ventures. “Their platform delivers measurable improvements in delivery speed and customer satisfaction while giving managers the visibility they need to run smoother operations. We’re excited to support the Hoodo team as lead investor and help scale their impact across North America.”

Metiquity Ventures’ investment in Hoodo also marks a significant milestone for the firm. It is Metiquity’s first investment in a company they initially met through Platform Calgary’s Catalyzer program. This underscores the importance of local startup programs in building meaningful investor-founder relationships and fostering the growth of Calgary’s tech ecosystem.

“Hoodo’s CEO, Mary, has been an outstanding member of Platform Calgary’s startup community,” said Terry Rock, CEO of Platform Calgary. “She consistently impresses us with her drive, leadership, and ability to execute. Hoodo’s success is a great example of the kind of high-potential company that can emerge when founders take full advantage of the resources and community available through Platform Calgary.”

Metiquity’s investment will enable Hoodo to accelerate product innovation, expand its go-to-market capabilities, and deepen relationships with dealership groups across Canada and key U.S. markets.

For more information about Hoodo and its delivery workflow platform, visit www.hoodo.ca.

About Hoodo
Hoodo is a Calgary-based software company focused on workflow automation and AI for automotive dealership operations. Its platform automates manual admin, taking the burden of coordination off staff and shifting the focus to execution and smoother operations. With real-time visibility and insights, Hoodo helps dealerships deliver vehicles faster, improve accountability, and create better experiences for teams, businesses, and customers.

About Metiquity Ventures
Metiquity Ventures is a Calgary-based venture capital firm investing at the pre-seed stage in bold founders building high-growth B2B SaaS companies. By combining strategic capital
With hands-on support and deep founder partnerships, Metiquity is fueling the next generation of category-defining companies emerging from the Prairies.

About Platform Calgary
Platform Calgary is a non-profit organization that brings together Calgary’s tech community to help startups launch, grow, and succeed. Through programs like Catalyzer, Platform Calgary connects founders with the mentors, resources, and investors they need to scale their businesses and build a globally competitive innovation ecosystem.