Metiquity Closes Investment in Calgary-based WaitWell

September 6, 2022

Calgary, AB – Metiquity Ventures is excited to announce the closing of its $300,000 equity investment in Calgary-based WaitWell Inc. WaitWell, a provider of service-delivery workflow solutions, recently raised $1 million in seed funding, backed by investors including Metiquity, Startup TNT and Be First Investments.

WaitWell was co-founded by Shannon and Steve Vander Meulen in 2020 when they saw a need for a digital workflow solution in their own business, East Calgary Registry. In the past two years, WaitWell has grown into a robust, award-winning solution, improving service delivery for over 500 locations and 4.4M users, while saving visitors a total of 1 million hours of waiting in line.

Bryan Slauko, Managing Partner at Metiquity Ventures, says the firm is thrilled to partner with Steve, Shannon, and the team at WaitWell.

“WaitWell has such a strong, seasoned team of founders who have accomplished so much in only two years since starting the business. Customer service and experience expectations are driving a structural change in the way businesses serve their customers. Consumers have higher expectations today for convenience and speed. WaitWell’s ability to digitize workflow and transform service delivery is being recognized by a growing list of businesses across North America for meeting those expectations.”

WaitWell helps to reduce wait times by up to 30% for public offices, universities and large retailers. Organizations use WaitWell to streamline service delivery and vastly improve the customer experience, leading to an increase in customer loyalty. What’s most powerful with the WaitWell solution is the ability for an organization to illuminate their service operations with robust data captured throughout the entire service delivery workflow.

“Before WaitWell, the data available to service organizations was limited to point-of-sale records captured at the last stage in the customer engagement,” said CEO Steve Vander Meulen. “This left operations blind to what was really transpiring during the service workflow. Certainly, customers love the queue management and appointment booking features of WaitWell, but the true value is in how the solution empowers them to make data-driven decisions for how to improve services, customer experiences and business results.”

“We are really grateful for the support we have received from the Calgary investment community,” said CMO Shannon Vander Meulen. “We believe that outstanding service is always possible with the right processes and tools. We want WaitWell to be the trusted digital workflow partner of service delivery organizations around the world.”

WaitWell plans to use this funding to expand their workflow solution further into the United States. It will also be used to evolve their solution to incorporate AI into its data analytics capabilities.

About Metiquity Ventures

Based in Calgary, Alberta, Metiquity Ventures is a pre-seed growth equity fund formed to unlock growth potential for innovative founders on-the-cusp of growth and pioneering investors who invest alongside them.

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